Whatsapp Business:
The Future of e-Commerce

In recent years, advancements in technology have led to a transformation of the e-commerce industry.

In recent years, advancements in technology have led to a transformation of the e-commerce industry, revolutionizing the way businesses operate and the way consumers shop. Newer and more efficient smart technology is being used to provide better e-commerce solutions all across the globe. With the increasing adoption of e-commerce by businesses and consumers alike, the demand for better, more efficient solutions is at an all-time high.

The most recent technological advancement for the local e-commerce industry is the Whatsapp Business tool and its integration with the facebook catalogs allowing businesses to turn their online shop into an omnichannel ecommerce platform, driving sales from multiple online sources. The tool is designed to provide businesses with a simple and effective way to interact with their customers and provide them with better customer service. Here are some of the ways that the WhatsApp Business tool can help businesses:

Improved Communication

WhatsApp Business allows businesses to send and receive messages, photos, and videos with customers, making it easy for them to communicate in real-time. This can help businesses respond to customer queries and concerns quickly and efficiently, leading to improved customer satisfaction.

Automated Messages

With WhatsApp Business, businesses can set up automated messages that can be sent to customers when they are not available. For example, businesses can set up a greeting message that is sent automatically to customers when they message the business outside of working hours.

Business Profile

The tool allows businesses to create a business profile with important information such as the business address, business hours, and website links. This helps customers find businesses and get important information about them quickly and easily.

Catalog Feature

The catalog feature allows businesses to showcase their products and services to customers. The tool allows businesses to add photos, prices, and descriptions of their products, making it easy for customers to browse and shop directly from the app.

WhatsApp Business API

For larger businesses, WhatsApp provides a Business API that allows businesses to integrate WhatsApp with their customer relationship management (CRM) systems. This integration can help businesses streamline their communication and provide personalized customer service at scale.

A successful use case for Whatsapp Business API for the Pakistani market is Syngenta Pakistan. Syngenta is a leading agribusiness company with a presence in over 90 countries. In Pakistan, the company was established in 2003 and has since then been working to support farmers and enhance their agricultural practices. Syngenta’s recent expansion of its digital tools portfolio in collaboration with Chikoo is a classic example of how Whatsapp Business is one of the best, most efficient tools for making e-commerce easy and accessible to every layperson, even the farmers in remote locations. With one of the largest distribution networks in the country, Syngenta Pakistan has farmers from the smallest towns and villages of Pakistan using Syngenta products for their crops growth.

The exceptionally experienced tech professionals at Chikoo carefully curated customized solutions to create efficiency across the B2B supply chain of Syngenta Pakistan. The custom-built services included setting up Whatsapp e-commerce for Syngenta integrated in English and Urdu along with real-time integration with the Facebook catalog allowing the buyer to complete their purchase order via Whatsapp only.



Because of this tech-smart addition in their business model, Syngenta has been able to sustain significantly higher GMV while also digitally empowering the farmer community.

In summary, WhatsApp Business tool provides businesses with an easy-to-use platform to connect with their customers, improve communication, and provide better customer service. The tool can help businesses increase customer satisfaction, generate leads, and grow their business by providing a more personalized and streamlined customer experience.


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