There are many ways you can use social media to your advantage during the holiday season
Holiday season is one of the busiest seasons for businesses worldwide. With people buying gifts for their friends and family all season, it is the perfect time for businesses to effectively engage their customers with unique holiday marketing ideas. With its ever growing reach, social media now plays an important role, better yet the most important role in influencing purchase decisions of online buyers. So if you have an ecommerce business but you are not marketing online then you are missing out on a major chunk of potential online sales. And this becomes even more important when holidays are around the corner and every single person is shopping so why not advertise your holiday deals to them via social media and make the most out of this season.
There are many ways you can use social media to your advantage during the holiday season so let’s go over 5 of them and see if your business can use them.
During all the hustle and bustle of the holiday season, customers are looking for convenient gifting options and offering them specially curated gift guides and holiday packs. This enables businesses to market multiple products simultaneously while increasing brand relevance in potentially niche markets. Small local businesses may also collaborate with each other to increase their reach by crafting a gift guide or limited edition package that mixes and matches their products. Retailers can create a gift guide series contextualizing their products for different target markets, “Gifts for Him,” “Gifts for Her,” “Gifts for Parents,” etc. Local produce and food brands can create a grazing box that includes each of their bestsellers.
The holiday season can be complicated, labor-intensive, and time-consuming. Useful holiday how-to instructions will make things simpler for your readers. It's an excellent approach to subtly promote your goods or services in a way that your intended market would value. The options for this kind of Holiday social media posts are endless, from expert homemakers wanting to upgrade their celebrations to thrifty spenders looking for easy DIY present ideas.
Reposting and reusing material may appear to be a cost-effective strategy, but be sure to take the best practices for each site into account. How-to videos are the most frequently shared kind of video content on Instagram. 75% of the time, Instagram Stories with core text outperform ads without text. If you're reusing a horizontal video or text-heavy photo on Facebook, keep in mind that 79.9% of users only visit the platform on mobile. Given that carousel advertisements on Twitter received a 15% spike in CTR on the website and a 24% rise in the app, this format might be worth testing out for the season.
There are many advantages of including user-generated content in your holiday social media marketing plan. It saves you time and effort to create fresh postings, but be sure to get the customer's consent or provide compensation (such as a gift card or voucher). Your brand's credibility and affinity are greatly enhanced by user-generated content since customers are more likely to be swayed by the opinions of "actual" people than by those of paid influencers or content created by your company.
The season's end makes it the ideal opportunity to offer promotions, giveaways, and competitions. In order to make the most of their money, consumers are continuously searching for a good deal. You can create a sense of urgency and give clients additional opportunities to save money by running short-term discounts.
Businesses have access to a wide selection of tools in social media to manage and promote short-term campaigns. These work well on Facebook and Instagram Stories because they vanish after 24 hours. You don't have to worry about going broke for every flash sale because mobile-shot Stories perform better than studio-produced advertising because consumers expect Stories to be more natural.
Use the (free) creative tools on social media to interact with your audience along with doing contests and promotions. A good technique to engage your audience in dialogue, learn what they enjoy and dislike, and build genuine rapport with them is to start surveys and ask questions. You can create a poll ad in Ads Manager or post a poll to your feed or Facebook Stories on Facebook. On Instagram, you can use the poll or Q&A sticker to post questions to Instagram Stories. You can also include a poll in your tweet on Twitter. Or, if you like the classic approach, just publish your query as an image with a caption asking your followers to leave a comment.
Engaging your audience in discussion shifts the focus from you to them. By enquiring about their holiday traditions or posting holiday trivia, you can turn it into an entertaining social media post. Additionally, you may use it as a chance to rate the best-selling products or ask opinions on specific things. Just be careful to maintain everything in line with your brand concept.