How to Increase Orders on your Website? Be Honest: We all know, that honesty is the best policy.
We all know, that honesty is the best policy. So be honest yet smart to brief about your product. Don’t claim anything you can not validate, or handle any issue that arises, in time. Time is precious yet any delay could lose a customer or his/her interest.
One of the main factors that bring traffic to your site is the selection of appropriate words that are most common to your business or product type and adding extensions (available in AdWords & Bing) increases the attraction of your ad with more places to click, without any extra cost.
In the above example, the links to “Men’s Levi’s Sale” and “Women’s Levi’s Sale” etc. give people four more places to click, on who is looking to buy a pair of Levi’s jeans. This helps a customer browsing to purchase a specific product with easy steps to go directly to their respective choice.
Reviews and feedback from your previous or regular customers is a precisely a plus for your future order and goodwill among the new customers. Placing their review with the purchased product images or words from their own experience enhances your credibility. Even, if it is about your replacement services which show satisfaction, it will ease up the customers that they are not going to regret, even if they do not like the product, they will be quickly and easily reimbursed as well.
An urgency also creates hype among the customer to place the order. Once, the credibility of your product and services has captured customer loyalty, the quick sale will make them take a decision at their earliest.
Placing the original picture with the best quality of your product will also build a good image for your customer and will simultaneously increase your goodwill. When a customer sees a product and likes it, he/she needs it the exact way they saw it on your website. Delivering anything even a little different from the image placed on the website will end in losing a customer’s faith.
One of the major factors for a customer to make a decision is the safety of the money invested in your product not unless it reaches the customer but even after they use your product and any failure or discrepancy occurs in the product.
So, the provision of a money-back guarantee or a product replacement with an authentic source mentioned on your website or in your customer reviews will strengthen customer loyalty, hence order increment.
Many online stores have the facility to deliver the product at your doorstep with COD, but when it comes to replacement, they asked customers to ship that product via some shipment agent.
Now, when the customers are ordering online and proves they are not interested in going out, then why would they take the pain of going out, pay the shipment charges and wait for the replacement?
The best way is to have your own delivery service, and facilitate your customer with a pick-up from their doorstep with a replacement product then or a few days later.
Placing less product range will make it easy for customers to decide and not be baffled by the jumbled products.
Price tags are essential so the customers could easily make up their minds for purchasing their desired product. As for a general concept, people prefer to choose the mid-range pricing product, but a brand can ignore the pricing at times as well.
A help before or after purchase will put a great impact on customers. They will find it convenient if customer support or a helper is assisting the customer while making a decision on a product or its specifications and also after the delivery, if there is any issue in the product or its usage, it will be helpful to provide tips and concern for their loyalty and satisfaction.
A souvenir or a free giveaway always wins a heart! If you have a gift embedded with a brand logo, it will not only give a happy feeling but also that gift placed at your customer location will automatically attract the customer’s guests whilst registering brand image on them.