What is Meta Business Suite? Meta Business Suite is a free tool that centralizes Facebook, Instagram, and messaging.
7 Tips for Effectively Using Meta Business Suite
What is Meta Business Suite? Meta Business Suite is a free tool that centralizes Facebook, Instagram, and messaging tools in one place so you can save time, create connections with more people, and get better business results.
In simpler terms, it is an all-in-one tool that enables you to manage all the daily activities like posting, checking insights, and content engagement on Facebook, Instagram, and Messenger rather than jumping between all three of these platforms. The meta business suite allows you to create ads and manage your inbox schedule and post content across multiple platforms from a single location.
First, let’s look at how to set up and manage Meta Business Suite to get a better understanding. All you need to do is link up your accounts, and you’ll instantly have access to an overview dashboard of your Facebook Pages and Instagram accounts.
Step 1: Go to https://business.facebook.com/ and select “Create a Facebook Business Account.” Enter your business account name and select “Next” when you’re done.
Step 2: Enter your full name and business email address. This information won’t be shared with your followers. Facebook will only use it to contact you.
Step 3: The Facebook and Instagram accounts you own are available for you to claim. If you’re managing an account someone else owns, you won’t be able to select it.
In order to select an Instagram account, it needs to be converted to a business or creator account. If you try to select a personal account, Facebook will ask you to switch before continuing the setup process.
Step 4:Here, you can select your page admins. Enter their email address and assign each contact as an employee (limited access) or business admin (full access).
The best part? It’s free and available on mobile and desktop.
Read on for 7 tips to simplify how to effectively plan and organize content with Meta Business Suite.
Tip 1: Use a Calendar to plan your content and keep track of all your post and stories across Facebook and Instagram in one place.
Tip 2: Save time publishing by creating and scheduling posts and stories directly in the Calendar.
Tip 3: Save posts and stories as drafts as you can edit, copy and reschedule as needed.
Tip 5: Create a budget to maximize your advertising results and reach people most likely to engage with your ad.
Tip 6: Use insights to measure results and learn what resonates with your audience.
Tip 7: Inbox in Meta Business Suite can help make it easier to connect with more people who matter to your business, whether you’re online or offline.
If you’re not already using Meta Business Suite, learn more about what it is and how to get started on a desktop or on the mobile app on iOS or Android.