12 Guerilla Marketing Ideas to Boost Your Business

Guerilla marketing is a creative and unconventional way of promoting a product or services.

12 Guerilla Marketing Ideas to Boost Your Business

Guerilla marketing is a creative and unconventional way of promoting a product or service that aims to surprise and delight consumers. It can be a great way to create and generate interest in an eCommerce business. Here are a few ways that guerilla marketing can be used to boost eCommerce marketing efforts.

  1. Create viral social media campaigns: Share creative and engaging content on social media platforms that encourage users to share it with their friends and followers. Offer a unique or personalised feature on your website such as spin the wheel or interactive elements such as hover effects, animations and a drop-down menu can help bring a website to life and make it more engaging.
  2. Leverage influencer marketing: Partner with social media influencers who promote your e-commerce business to their followers
  3. Offer flash sales: create a sense of urgency by offering short-term sales or discounts to drive sales
  4. Use street art: Create eye-catching murals or graffiti that promotes your eCommerce business in the public sphere
  5. Offer a mystery box promotion: create a sense of excitement by offering customers a chance to purchase a mystery box filled with a selection of your products at a discounted price.
  6. Create a referral program: Encourage existing customers to refer friends and family to your eCommerce business by offering them a special discount or reward
  7. Run a photo contest: Encourage customers to share photos of themselves using your products ad offer a price to the best photo
  8. Utilize augmented reality: Create an augmented reality experience that lets customers see how your products would look in their homes.
  9. Use email marketing to send personalized offers: Segment your email list based on customer behavior and purchase history and send customized offers to different segments of your audience
  10. Create a subscription box: Offer customers the opportunity to subscribe to a monthly box of products, which can help increase customer loyalty and repeat  purchases
  11. Use of Landing pages: Create specific landing pages for different campaigns, optimize the pages for conversions, and use them to drive targeted traffic to your website.
  12. Host events or contests: Host events such as webinars, workshops, or contests that encourage people to sign up for your newsletter or follow you on social media

The key is to be unique and standout, while also making sure that your campaigns align with your brand and messaging

In conclusion, guerilla marketing is a powerful tool that e-commerce businesses can use to stand out and capture the attention of potential customers. By thinking outside the box and using creative, unconventional strategies, eCommerce businesses can create a buzz to generate interest in their products and services. From hosting a pop-up shop to creating viral social media campaigns, to offering flash sales, there are many ways that businesses can use guerilla marketing to boost their marketing efforts. By experimenting with different tactics and strategies, eCommerce businesses can find the best approach to reach and engage their target audience. The real element not to be missed is to be unique, relevant, and aligned with your brand and messaging